This month, I had the pleasure of interviewing Felicity Wingrove  for my Podcast Show ‘Leadership Mindset’.

Felicity Wingrove (Fliss) is one of the UK’s leading experts in the applied psychology of language. A psycholinguistics undergraduate, she went on to study persuasion and influence, neuroscience, NLP, and voice dialogue, as well as qualify as a certified empowerment coach and trainer.

A true master of language, for the last 25 years Fliss has supported some of the world’s leading businesses, brands, and leaders to communicate with impact. At the vanguard of PR and reputation management, Fliss has led external comms for a FTSE100 and a national PR agency. And, for the past 15 years (and counting), she’s grown a team in her own PR, content and copywriting consultancy.

Working with CEOs, MDs and C-Suite Execs, she ensures they become the most powerful and persuasive communicators possible – whether it’s to deliver the speech of their life, create powerful connections with stakeholders, or to connect a Board in dispute.

On the interview we talked about:

✅ Fliss’s journey to where she is today

✅ What she does as a psycholinguist

✅ Why she feels words are so critical for leaders!

✅ How Leaders get their communication both wrong and right

✅ How leaders can ensure their most important messages land as they should

✅ Why ‘semantic density’ is important to consider for key words

✅ Fliss’s words for 2024 and her favourite words

Have a listen to the episode if you want to be more mindful of the words you use and how they land with others!

You can find out more about Fliss here